Our Purpose
and Values

FourFold Purpose

At FourFold our purpose is to help courageous leaders build more thoughtful businesses.

Thoughtful businesses act for both profit and society. Day by day, they work to design their products and services for good. They balance human and commercial aspects, short and long-term goals, and make choices they are proud to share with those who invest in, work for, and buy from them. 

Courageous leaders don’t settle. They raise the bar of what is possible, and expected, of themselves, their teams and their organisations. They have tough conversations, share bold ideas, and in the midst of uncertainty and trade-offs they strive to do what is right and needed, not just what is easy.

People and society flourish when work is productive and meaningful. Motivated by clear and compelling goals, and afforded space to grow, individuals willingly contribute more. And working together, they can accomplish something they could not do alone.

We are inspired by the potential for thoughtful businesses led by courageous leaders to improve the lives of those working for and around them. In helping leaders act with clarity and conviction to build sustainable businesses, we hope to play a part in building a better future.

FourFold Values

In partnering with our clients, we bring our four values to life — Curious; Wholehearted; Resourceful; and Critical Friends.

  • We listen intently, and with an eye for patterns and context, help you frame the issue and solution

  • We work with determination and bring our experience and network to help you and your business achieve results

  • We draw on collective smarts and available resources to find a path forward – balancing boldness with reality, efficiency with impact

  • With respect and good intent, we don’t shy away from hard truths – we work alongside you so that you can do remarkable things